The photo wall vendor your CFO has been asking you to find.
White-label live photo wall, sponsor logo overlay, lead capture via webhook. The first activation is free — founder + engineer on-site. If it works, you sign a paid contract for your next event. If not, you keep the data and we eat the cost.
- $0 first pilot
- On-site founder + engineer
- 99.5% uptime SLO
- ~3 wk lead time
We do not pitch. We run one of your activations free, in exchange for a case study.
One activation. Your scale, your venue, your client. Founder + engineer on-site for the night. Cost: $0. In exchange: permission to publish a case study with your name on it (after the event, with your sign-off on every line). If it works, you sign a paid Activation-tier contract for your next event. If it does not, no obligation — you keep the data, we eat the cost.
Three outcomes. Not a feature list.
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Your engineers stop owning the photo-wall ticket queue.
The internal tool your two-person team built three years ago — the one your CFO has asked you twice to replace — gets retired. Your engineers go back to differentiating client engagements instead of patching event-night bugs.
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Sponsors see their logos in the right places. Every activation.
Branded photo overlays, sponsor-aware export pipelines, lead-capture fields that match your client CRM. The polish your accounts team is already promising sponsors — without the post-event scramble to deliver.
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The wall stays up at 4,200-person CPG launches.
99.5% uptime SLO at the Activation tier. The wall runs on a dedicated worker, behind a CDN, with hot failover. Dedicated standby engineer on-call during the event window. Your client never sees a fail compilation on YouTube the next morning.
What changes once we are running your content stack.
- Your eng team maintains a custom content tool. The CFO asks every quarter.
- Vendor pitch sheets pile up unread. Each one is a different brand colorway with a "demo" button.
- Sponsor logos rendered in a Frankenstack of Slido + Drive + a manual moderation queue you set up the morning of.
- If the wall fails mid-event, the client emails your CEO Monday morning.
- Your eng team gets the photo-wall surface off their backlog. Forever.
- One conversation with the founder. A free pilot at your next activation. Case study or no obligation.
- White-label by default. Sponsor logos configured once per client. Lead capture pushes straight to your client CRM via webhook.
- Dedicated standby engineer in the room. If something material breaks, we fix it free at your next activation.
The first 30 minutes after you reply.
No discovery deck. No sales process. Same workflow you would use for any other vendor — except faster.
- 00:00
You forward the activation brief.
Whatever you would send your internal team or any other vendor. Venue, date, scale, sponsors, the client. We read it before the next email.
- 00:08
I reply with a setup checklist.
Five line items: network, power, display surface, branding assets, ops contact at the venue. Most agencies already have all of it.
- 00:18
I send the pilot agreement.
One page, plain English. Cost is $0. Case-study rights are mutual. Money-back applies at your next event if anything material breaks.
- 00:30
You sign or you walk.
No pressure. No follow-up emails. If you sign, I block a calendar slot for the activation date. If you walk, no hard feelings — feedback in two sentences would mean a lot.
Per-activation. No monthly subscription.
On-site costs at cost — technician travel, multi-day overage. No markup, billed transparently per activation. Standby engineer included.
$5,000/yr platform fee, then banded per activation — first activation free, $750 each through 10, $600 for 11–25, $450 for 26+. Multi-tenant workspace across your client roster, billed to one master invoice.
What FotoWall does not do.
We have been pitched too many vendors who promised everything. If your activation needs one of these, we are not your vendor.
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Not a photo booth.
We run on your existing screens — ballroom LEDs, projectors, broadcast TVs. No hardware to ship.
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Not a guest-facing app.
Guests scan a QR, upload from their phone. No download. No login.
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Not a Slido replacement.
If you need Q&A or polling, use Slido. We do the visual wall + photo capture + sponsor overlay.
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Not for weddings.
We have a wedding tier ($249 per event) optimized for self-serve. If you are running weddings, see /pricing directly.
Questions agency directors ask first.
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How do I make the case to my CFO?
Two numbers. (1) The fully-loaded cost of an engineer-hour at your shop — call it $150 — times the hours/month your team currently spends on the internal tool. (2) An Activation-tier contract: $1,999/event, or Agency at $5,000/yr platform fee plus banded per-activation (first activation free, then $750 each, dropping to $600 and $450 as volume grows) on one master invoice. For most agencies the math works inside the first quarter.
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What if my eng team pushes back?
Common. The engineer who built the internal tool has their identity in it. Two angles: (1) the pilot is reversible — if it does not work, your eng team is the hero who saved the day; (2) we give them root-cause access to the new system, plus webhook hooks for any custom logic they want to keep owning. Most eng teams stop resisting after they see the moderation queue + webhook payload schema.
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How is this different from Memento or Snappic?
Both are great at the photo booth. We are built for the activation tier — white-label by default, sponsor-overlay native, webhook-out to your CRM, and on the Agency tier a multi-client operating layer (one master account with an isolated workspace per client, set up with you). If your activation is under 500 people and consumer-grade is fine, Memento or Snappic may serve you better.
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Why not just buy a cheap per-event tier ten times?
Because per-event can't run multi-client. Stacking standalone purchases gives you ten disconnected logins, no master account, no pooled invoice, client data unseparated, no cross-client audit. Per-client white-label, the reseller dashboard, the shared branding library, and cross-client analytics live on the Agency tier and aren't on the per-event tiers at all. The Agency platform is the operating layer for running many clients — set up with you during onboarding — which you genuinely can't assemble from N one-off events.
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Can my client brand team review the setup before the event?
Yes. Their workspace is a separate isolated tenant we provision with you — they can review every sponsor logo placement, every moderation rule, every export-pipeline config before doors open. Standard for activations with brand approval cycles.
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Will you sign an NDA?
Yes. Mutual. We will get you a template same day.
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Can you handle a 5,000-person activation?
The Activation tier is built for up to 10,000 guests + 25,000 photos. Above that, we talk about Enterprise pricing (custom, $25K/yr floor).
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Who owns the data after the event?
You do. Always. We process it on Firebase under our infrastructure. You can export at any time. We delete on request per GDPR. Standard.
I built this because I needed it.
I was running the photo wall at my own charity gala. Every off-the-shelf vendor either felt too consumer-grade or too brittle for a night that mattered. So I built FotoWall.
The first agency director I talked to told me her CFO had been asking her to find a vendor for two years. Maybe that is you. If it is, the easiest first step is to email me directly. I read everything within two business hours.
— Jon Smith, Founder · [email protected]